The most intelligent will survive or the most adaptable will survive?

What is Digital Transformation?

The digital transformation in our society has enable the integration of new  digital technologies into growing business sector, which significantly influences the way you work and also provide customers with additional value.

It’s not a concept, it’s about fundamentally improving the way the business works with new technologies and methods.

The world has undergone the digital transformation (revolution) with smartphones, browsers, online shops, E-mail, electronic document delivery and so on.. On this principle, businesses can digitise their processes and leverage the new possibilities (e.g. submit electronic documents, process incoming documents automatically, aso.)

Through Digital Transformation, the organization works smarter and better everywhere through the web and mobile applications.

Where is it going ?

Digital transformation services include a great variety of technologies, significant developments in business intelligence, cloud, and interactive communication.Using the following five aspects, digital technologies redefine many of the underlying strategy principles and change the rules that successful companies must act on. 

1. Customers 

The first domain of digital transformation affects customers

In traditional theory, they were seen as marketing actors’ set (an aggregate), and they could be convinced to buy it. The predominant mass-market model is to achieve maximum efficiency through mass production (a product that benefits as many customers as possible) and mass communication (using consistent message and consistent media to reach as many customers as possible at the same time). 

In the digital age, we advance into a world not characterized by mass markets, but by customer networks. In this paradigm, customers are dynamically connected; they interact in a manner that changes their relationships with businesses and each other.

Today, they are interconnected and influencing each other – thus also influencing companies and brands’ reputation. Using digital devices, they have new ways to discover, analyze, purchase, and use goods. This applies equally to the handling of brands. Therefore, companies are forced to rethink their traditional marketing funnel and re-examine how customers buy. The spectrum here ranges from social networks to search engines and mobile device usage to a store visit or an online chat service request. Instead of merely looking at customers as sales goals, businesses need to recognize that the dynamic, connected customer might be the best focus group, the best brand ambassador, or the best innovation partner they’ll ever find. 

2. Competition

The second domain of digital transformation is competition

How do businesses deal with other companies or work with them? Competition and cooperation were traditionally considered as binary opposites: rival companies from similar business areas competed, while, on the other hand, they cooperated with their respective suppliers or other partners who delivered or contributed to the production. 

Today, however, there are dynamic frontiers between industries. Our significant challenges might be asymmetric competitors – non-industry companies that differ a lot from us but still offer our customers competing values.

Digital “disintermediation” brings partnerships and supply chains to mind – our biggest competitors can become long-term business partners if they directly serve our customers. But interlocking business models or external obstacles can also make partnering with a direct competitor necessary.

Above all, digital technologies strengthen the power of business model platforms that enable a company to create and maintain tremendous value through interactions between other companies and customers. This results in a significant transformation in the competitive field. Rather than a zero-sum game between equal rivals, competition has increasingly become a battle for dominance between companies with very different business models, each seeking to find a better base for ultimate customer service.

3. Data

The next domain of digital transformation is data

How do companies generate, manage, and use the information? Traditionally, data has been produced across the range of normal activities that have taken place within the organization itself – development, management, sales, and marketing (from consumer surveys to inventories). The resulting data were primarily used for assessment, forecasting, and decision-making. 

Today, however, we face a veritable flood of knowledge. Many data available to businesses is not generated by regularly organized events like market surveys but is derived from any debate, interaction, and process inside and outside these businesses in unparalleled amounts.

The growing organization has access to a wealth of unstructured data with social media, mobile devices, and sensors on every object which can now be used with new analytical methods. These large-scale data tools allow businesses to make new forecasts, identify unusual market trends, and discover new value sources.

Data is no longer limited to unique organizational intelligence units but is an integral part of each organization and a strategic asset that grows and is used over time. They are a vital part of the business and affect how it positions itself on the market and creates new values.

4. Innovation

Innovation is the fourth aspect of digital transformation

The mechanism by which companies create, test, and sell new ideas. Innovations have historically concentrated exclusively on the finished product. Owing to challenging and expensive market research, most product decisions were based on their analysis and intuition. Errors were costly and so as much as possible needed to be avoided. 

Modern start-ups showed that digital technologies allow us to approach innovation entirely differently, based on the constant learning of experiments. Digital innovations promote and make it more affordable than ever to test concepts. 

From the beginning of the innovation cycle to the launch of goods, we will receive customer input. This new way of accessing innovation focuses on careful experiments and minimal viable prototypes (MVP, prototypes with only the most basic functions required). The premises are consistently checked, and design decisions are based on actual customers’ confirmation. Things are created in this method as part of an iterative process, which saves time, decreases error costs, and improves organizational learning.

5. Value creation

After all, the last aspect of digital transformation is creating value or profit for its customers – the value offering of a product.

This value proposition has typically been regarded as reasonably stable: goods can be modified, marketing strategies can be checked, or manufacturing processes changed. 

The fundamental value that a business has given to its consumers is stable and defined by its industry. A successful business provided a clear commitment to value, positioned itself on the market ( for example, by price or brand), and managed to offer year after year to its customers the best execution of this constant value-promise. 

However, a persistent value proposition in the digital era is a challenge for new competitors. Although individual businesses are adapting to the digital age at different times and in various ways, defaulting companies and organizations are more likely to endure. 

The only safe approach to a changing market climate is to continuously adapt and appreciate every technology to enhance and develop the customer value proposition. Instead of avoiding improvements and adjustments to life and death, businesses must seek to take advantage of new opportunities as soon as possible, get away from dwindling competitive advantages, and hop into a changing train early to avoid losing contact.

Why digital transformation matter ?

COVID-19 urged all companies to transform the pandemic digitally. And in some cases, companies have to agree to close their doors or digitally innovate even further. Digital transformation is a step forward in the business world with support in transforming customer behavior in digital media and challenges the ability of the organization to satisfy the growing demands of the digital consumer. Digital transformation helps improve productivity and simplify how we interact with consumers.

Increase competitive advantage in the market

Customers/users as innovation partners for your business

Customers with 24×7 online availability of current data

Partnership with other technology providers to offer the ultimate service and high flexibility thanks to the modular structure

Difference between Digital Transformation and the traditional approach

With Digital Transformation

Agile and flexible


Predictive Analysis

Exceptional, personalized experiences

Continuous, interactive delivery

Application-centric and API-driven

Without Digital Transformation

Complex and inflexible


Historical reporting

Single experience

Sequential delivery

Hard-wired and brittle

Which industries need to do Digital Transformation now?

Once it comes to the digital transformation of financial services, mobile-based payments are just the tip of the iceberg. AI is leveraged for customer service, asset management, and fraud detection before it happens. Many financial institutions use blockchain technology for additional monetary security. The growth of FinTech is proof that the industry has been taken over by technology.

Human Resource (HR) Digital Transformation is the process of transforming HR operating processes to become automated and data-driven. Frequently businesses appear to be responding to peer pressure; their competitors all do ‘digital.’ However, it is not a good idea to digitize those HR processes just for their sake. This contributes to the introduction of (costly) technology that does not meet the specific needs of the client. This, of course, defies absolutely the intent of a transformation. Digitally transforming your HR department helps you build a workforce for the future. For the HR world, this means incorporating digital technology to improve the way the department (and the organization as a whole) operates. This digital technology includes cloud-based Human Resource information system (HRIS), digital recruitment solutions, internal communication platforms, employee engagement software, and much more. Digital innovation affected the entire manufacturing industry sector. Several factories have become “smart factories” that rely on new technologies, such as Intelligent Business, Cloud, to automate tasks. Inside these “smart factories.

Taking a vacation is never going to be the same thanks to the influx of next-generation innovations. Hotels, in particular, have undergone a massive digital transformation. Guests can use mobile devices to check-in hotel rooms, use AI to fulfill room service requests. Besides that, collect customer data from IoT devices to improve customer experience. If you don’t like to travel, there are now virtual reality (VR) vacations you can take from the comfort of your home.

Healthcare is a leading digital transformation industry. New smart hospitals and medical facilities incorporate AI to diagnose conditions and support surgery. To boost access to medical files, some facilities implement blockchain technology. Wearable devices with critical health applications and remote telehealth facilities are changing the way patients receive treatment

Nowadays, when consumers expect improved service, easier connectivity, and lower prices – insurance firms are forced to find ways to adapt and improve or be left behind in new technology. Insurance companies that can utilize digital technologies to boost their business gain digital transformation benefits such as automating manual processes, improved insights through data analysis, higher consumer retention levels, workflow efficiencies, cost reduction, better risk management, and more

Developing modern retail technology revolutionized shopping experience. Current AI security tools can deter fraud before it happens. Most retail outlets gather more customer data and use it to enhance customer service.

Why Digital Transformation with Less Informatik AG?

LESS Informatik AG sees itself not only as a pure technology provider. Instead, we want to master the challenges in a new digital age together with the customer. Therefore, we have been dealing with current trends and the various domains that are in motion due to digital change for a long time.

Become First Mover in the industry
Covid 19 influences the way we work to make our world more digital and to speed up the digital revolution by increasing our readiness to use emerging technology for ordering, shopping, health care and communication. Digital transition now promises quicker revenues that allow you to quickly become market leader The faster you move, the more quickly you defeat the competitor. Are you ready for the real opportunity?

Greater Customer Insights

Better Customer Experience

Creation of Digital Products and Services

Greater Resource Management

By our innovation, we always update methods and tools each year

Opening the Door to Globalization

Operational efficiency
Operational productivity is the most critical thing driving digital transformation for most developed, mainstream, and least developed businesses. Primary business priorities also change, shifting from the need to manage operating costs to emphasis on profitability and product/process quality

Digitalization of Business Operations

Support businesses “get more from less” by investing less in maintenance and more in innovation that supports the rapid change and greenfield development

Employee Empowerment

Modern processes and technologies help reduce operational overhead

Software-driven companies are higher-performing organizations that use data to remove ego and politics from

Competitive advantage
Digital transformation enables your business to outperform the ever-advancing status quo and keep up with, or outrun, market leaders. This method involves embracing cloud-based business applications

Increased sales performance

Reduced cost and improved operation efficiency

Market differentiation

Increased employee productivity

Enhanced customer experience

How We Work

How We Work
Digital transformation is a transition journey, and we will accompany you from the beginning.

Digital Business Strategies Consultant

Develop technology vision advice

Propose Software solutions

Analyse Comprehensive situation

Prototype visualization of digital change

Administration implementation support

Our Latest Insights